Google had been strutting their stuffs lately and setting the web abuzz the past couple of days. After making a no show on the last “PR update” online date with many bloggers and Internet marketers back in August (as many had predicted the last update to be in), the big G had taken a hardline approach and sending a strong message across the world wide web by downgrading PageRank of many influential sites and prominent blogs.
Speculations abound for this latest round of visible PageRank penalties applied on the Google toolbar from selling text links, interlinking among blog networks and posting of paid reviews. Many high profile and influential blogs had taken hits overnight and even some mainstream websites were not spared the Google bitch slapping spree!
We are not talking about any Tom, Dick or Harry’s websites that had their PR strip back. Those hit were authority bloggers and thoughts leaders who have all seen their PR drop by between 1-3 points! Barring any coincidence, and strangely enough, most of the blogs that got hit were focus in the Internet Marketing niche.
Search Engine Land had compiled a list of sites which suffered the PR strip back and the list is by no means exhaustive.
Is this a conspiracy to bring down an entire sub-industry? Is this just icing on the cake or can we expect more fireworks to come? Obviously Google has got the buzz and limelight they wanted with many online debates started and no doubt more speculations will follow in the coming days. As for the real reason, and the implications, to this Google axe wielding exercise, only time will tell.