Made to Entertain
I have been a football fan for over 20 years and has seen my fair share of football related TV commercials. But this high-budget guerrilla marketing campaign from Heineken which involved 1,100 AC Milan fans swindled by their girlfriends, professors and bosses into missing the UEFA Champions League game between Real Madrid and AC Milan for a fake poetry-reading and classical music event, tops them all.
It was bloody clever marketing and suffice to say, generated plenty of news coverage and viral effect to the max. As far as what happens in the video, I’ll leave you to discover and enjoy it.
I hang my head in shame – this is the first I heard about it – and the irony is I was actually visiting Spain when the match was played.