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Assassinate The SPAM!

Have you ever sent unsolicited email to someone but got no response from them? It could very likely had ended up in the spam folder and got trash by the receiving party unknowingly.

If your e-mail service provider does not provide a spam checker, you can head over to The Programmers Heaven SPAM analysis tool which will runs your message through SPAM checkers - Spam Assassin and Spam Bayes - to see if they might detect it as SPAM.

SpamAssassin tests emails against a large set of rules, which include checking for malformed headers, words that commonly appear in SPAM, whether the sender is on a black list and more. Each rule is assigned a score and if the email scores enough points it is considered to be SPAM. For more information, see the SpamAssassin homepage and FAQ.

SpamBayes works by looking at the each word that appears in the email and looking for an associated word score. The word score is a number associated with each word in the SPAMBayes database and ranges between 0 and 1. A score of or close to 0 implies that the email the word appears in is likely to be HAM(good, non-spam email), while a higher score, closer to 1, implies that the email the word appears in is likely to be SPAM. By looking at the scores of words in the email overall, the email can be classified as SPAM or HAM. For more information, see the SpamBayes homepage and FAQ.

To test your email, simply copy and paste the text or HTML of the message you want to send into the text box provided, enter your own email address and also the Subject title. Next Select which SPAM filters you would like to test your email against by checking on the box next to the filter name. You can select one or both.

Then click on the “Test My Email” button and you are on your way to knowing whether you have on hand an email with lots of evil spammy words which will very likely end up in the Spam mailbox, or yours is a legit friendly message from the boy/girl next door!

If you are planning to do email marketing to promote your blog and worried all your effort might be wasted by being block by spam filter, then you should seriously consider making this free web base spam checker your #1 webtool.


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Blogging with Cultural Sensitivity

Here is a real life example marketing communication without due consideration to cultural sensitivity. It must surely rank as the ultimate nightmare of a marketer. This lesson can be applied to blogging as well.

This is why the Shanghai Commercial and Savings Bank cannot make it in Malaysia.

 

A piggy mascot is all good and dandy to the Chinese, but pork or babi is taboo in Muslims societies.

It’s bad enough using a baby babi as mascot, but giving that name “Puki” is really stretching their luck overboard! That is a Malay vulgar phrase referring to a certain female anatomy! Enough said!


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Surfing on Company Time

A local paper conducted an online survey on “Tech abuses at work”, 100 people ranging from age 20 to 34 and from companies as diverse as manufacturing to IT to banking and finance, were surveyed. Here are the results for “Top 10 abuses at work”:

1. Make personal call

2. Visit non work-related websites and forums

3. Send personal instant message

4. Send personal email messages

5. Print personal documents

6. Charge personal electronic devices

7. Photocopy personal documents

8. Browse YouTube

9. Update personal blog

10. Play computer games

I admit I’m guilty of indulging in several of the above-mentioned activities during office hours, using office resources, abeilt discreetly.

Any “free-loaders” over here? What is/are your guilty pleasure(s)? Are such abuses very prevalent in your office? Any other kind of abuses which are not listed here that you would like to share?

Hands up, if anyone here have not made a personal call on the office phone on company time. I’ll let “he who is without sin cast the first stone”.


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iwant2bfamous.com That’s the headline that appea…

iwant2bfamous.com

That’s the headline that appears on the cover of today’s Sunday Times Lifestyle section.
How apt it is for me to kick off my very first blog posting.
The article reported that there are an estimated 50 million blogs out there in cyberspace.
So maybe my blog could be the 50 millionth and 1???

So many people blog for so many reasons, so what reason am I starting my blog for?
Am I another one of those vain attention seekers?
Well, be it self-expression or self-indulgence, watch this space to find out.


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