I have been a football fan for over 20 years and has seen my fair share of football related TV commercials. But this high-budget guerrilla marketing campaign from Heineken which involved 1,100 AC Milan fans swindled by their girlfriends, professors and bosses into missing the UEFA Champions League game between Real Madrid and AC Milan for a fake poetry-reading and classical music event, tops them all.
It was bloody clever marketing and suffice to say, generated plenty of news coverage and viral effect to the max. As far as what happens in the video, I’ll leave you to discover and enjoy it.
The Super Bowl has always been the most-watched American television broadcast and the recently concluded Super Bowl 2010 XLIV was no different. This annual NFL Championship playoff has always been remembered as much for its on-field actions as the commercials. With an average US audience of 106.5 million viewers, you can be sure the advertisers will pull out all the stops in their 30-60 seconds commercials.
Many of the commercials in Super Bowl 2010 were of very high quality and here I’ve listed a few notable ones which I find attention-grabbing.
Coke: Sleep Walker
This commercial does not have any human dialog but apparently, action speaks louder than words.
Audi Green Police
Audi played on the current hot-potato issue of global warming and the virtues of being environmentally responsible citizen. Very clever!
CareerBuilders.com: Casual Fridays
The CareerBuilders.com commercials never fail to amaze me and this edition did not disappoint either.
Budlight: Stranded
Budlight is back again and this commercial – a parody on the TV series LOST – cracked me up! In true Homer Simpson style: Beer truly is the cause of — and solution to — all of life’s problems!
Budweiser: Bridge Out
This Budweiser commercial also scored high points with me and will endeared itself to many beer lovers.
E*Trade: Baby Girlfriend
The E*Trade baby series continue with another winner.
Google: Parisan Love
This Google commercial looks the simplest to execute as it was basically a screencast of Google searches of a traveler in Paris. For the uninitiated, it may seem like a commercial promoting Paris.
And last but not least, the NFL pays tribute to the fans with this commercial.
NFL: Best Fans on the Planet
So which is/are your favorite Super Bowl Commercial(s) for 2010?
The F1 circus has once again descended onto our shores for the SingTel Singapore Grand Prix, still the world’s only night race, and the buzz and vibes has definitely rubbed off on the legions of motorsport fans here in Singapore. Come Friday evening, the roar of the F1 cars will be heard on the famed Marina Bay street circuit.
While I can only afford zero-cost but standing-room-only trackside actions when the inaugural FORMULA 1™ Singtel Singapore Grand Prix hit town last year, this year presents a different proposition for me. I was lucky to have won a pair of Bay Grandstand tickets to watch the race on Friday’s practice session!
For the benefit of those who are not familiar with the Singapore Grand Prix street circuit, the below pictorial shows the 5.067km route which passes several famous landmarks including Saint Andrew’s Cathedral, City Hall, the Supreme Court and the Esplanade Bridge. Running in an anti-clockwise direction, it is the only circuit which crosses two bridges and travels beneath a grandstand, which is the Bay Grandstand my tickets will accessed me to.
If words and picture just don’t cut it for you, here’s a video preview of the Marina Bay street circuit. Nico Rosberg of team Williams is on hand in the video to explain some of the thrills and challenges of racing in this street circuit.
After all the trainings and runnings, it’s time for me to take a well-deserved break and indulge in a little guilty pleasure and go gaming with the girl at the video game store.
Usain”Lightning” Bolt burn up the track in the Berlin Olympic stadium as he stormed to a stunning victory in the 100m at the World Championships in Berlin setting a new world record time of 9.58sec. Watch the video of this EPIC world record sprint…..and DON’T BLINK!
Here’s where Bolt’s speed place him in the animal kingdom
