Find The Right Key To Unlock Your Keywords
I’ve been reading up on Search Engine Optimization techniques and realized one of the crucial element in SEO is to perform keyword research and select keywords relevant to your niche. To be honest with you, this important process was neglected on this blog early on and I could be paying for this negligence with low and unfocused traffic. If you don’t want to end up like me facing an uphill task climbing search engine ranking and driving targeted traffic, read on to find out what I’ve learnt.
Keyword research is a crucial starting point of SEO if you want to optimize your blogs and even more important if you want to monetized them. Having your blogs optimized for the right keywords can make a huge difference when it comes to getting targeted traffic. Targeted keywords drive targeted organic traffic, which in turn translate to high conversion rate.
Keyword research is the only way to approach SEO with informed expectations. Ideally, you would want to find a keyword or keywords that are high in demand (number of times the keyword was searched for) but with low competition (number of competing sites with similar keywords). However, we know that is highly difficult to achieve, given the millions of websites out there which were already highly optimized with highly targeted keywords. Unless you have a super unique product or content to offer on your blogs, the entry barriers to getting targeted traffic with high search volume keywords are pretty high.
Having said that, keyword analysis and selection is still critical to SEO and you would want to look at a few key areas when researching and selecting keyword(s) you want to target for your blogs.
Before you can begin your keywords analysis and put them to the test, you have to create a list of phrases or terms you think are relevant to your niche. At this brainstorming stage, adopt an open mind, record all phrases that you associate your blog and content with. Never ever assume that since you are an authority on a topic, you know what your audience is searching for. You might be an expert in your niche, but you should consider your keyword choices from the perspective of someone very new to your topic. You may think this is an easy process, but trust me, it is hard enough for me to come up with some tips and ideas to get your brainstorming session going!
- Navigate through your blogs and its content, record any keyword phrase ideas that come to mind.
- Perform the same operation with your competition. Visit some sites that you know are in direct competition with you and go through them recording any relevant phrases you see.
- Check Google analytic of your blogs to find out what keywords organic traffic reaches your blogs with.
- Hot commercial keywords
No comments yet.